What is Integrated Marketing?
Odella James defines it as: marketing and communication initiatives that use a multi channel approach to create multiple touch points of engagement for your target market. All of the touch points are carefully created to reinforce the other, creating a symbiotic system.
The messaging used to communicate with your target market is the FUN part! We are here to develop and execute a multi dimensional strategy as the foundation for a beautiful and insightful ad campaign. We will streamline the entire life cycle of the advertising process. We use our relationships and knowledge to get the best rate and the best results for your advertising dollars.
The days of email marketing being brushed off as spam is officially OVER! Todays fast paced environment creates an opportunity for you to stay connected with your consumers via relevant opt-in content! We will work with you to create a streamlined editorial schedule and open worthy content to keep you connected!
A website is a dynamic place to entice, engage and convert your consumer from a lead to a customer. Your audience can feel the energy you put into your digital presence. We do not believe in stagnant content or fillers. We want to keep traffic flowing to your site with compelling, engaging or educational information. This content is what creates the personality behind your brand.
Today's world of PR and Communications is much more than a press release distribution. There are a multitude of ways to connect and build relationships with media, influencers and partners! Building lasting relationships and mutually beneficial partnerships are changing everything!
Having a presence at industry and consumer events can give exposure to your brand and business that is priceless. Let us take the work out of being seen and heard. We will manage everything from logistics to relationships. We will make sure that you are represented with the highest of standards. Our events team has toured all over the country delivering a personalized brand message.
Engaging directly with your customers, fans and leads has never been so easy, but it takes consistent, attentive interactions to create brand credibility. We can be an extension of the care and consideration you have for your audience. We are passionate about technologies, and utilize those passions for the objectives of your business.